Inspire, Enlighten, and Explore

Join the Eufora leadership team in an exploration seperated into three different segments:

  • Part 1: Inspiration

    Develop the mindset and energy needed to take on this rapidly changing industry

  • Part 2: Insights

    Uncover current and future industry trends and the status of our industry

  • Part 3: Explore

    A brief exploration of the different ways Eufora approaches the change and elevates the industry


North American Director of Sales

John Cutrone

John has been acknowledged for his success as a salon coach, top sales performer, and well respected brand builder with a focus on profitability. As Eufora’s North American Sales Director, John assists in driving the various emerging markets through his leadership and passion to carry on the legacy created by Co-Founders Don & Beth Bewley.

Co-Founder, CEO

Beth Bewley

Beth Bewley and her husband Don, a hairstylist and successful multi-location salon owner moved from Cleveland to San Diego and founded Eufora International in 1997. Eufora is a professional haircare brand dedicated to providing the essential inspiration, education, and high performance products so salon professionals can prosper and thrive. A major part of the positioning of the brand is on a combination of high quality and all-natural ingredients, qualities salon professionals and their clients place a premium on.

Content Marketing and Sales Development Manager

Sam Bewley

As the son of Eufora International founders, Don and Beth Bewley, Sam was raised in the professional beauty industry. This experience has provided him with a unique perspective and clarity to the challenges, setbacks, and needs of our industry. Sam’s passion for the industry runs deep and it shows through his purposely defiant content and delivery. He is determined to empower salon professionals to thrive professionally, creatively, and financially. “This industry, like many others, is rapidly changing and evolving. Many salon professionals are wondering what the future of this industry will be and which direction it will go - I believe it’s up to salon professionals to assume the power they hold to create the future through leadership, education, and innovation”. - Sam Bewley

Course curriculum

Ready to Dive in?

Join John, Beth, and Sam and get started on your journey of inspiration, insight, and Eufora exploration.